magic methodology

The magic is in

the method.

Our Methodology
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magic methodology

The collision of science and media.

Through our proprietary tools and approach we are not only able to separate brands from their competitors, but increase the likelihood of customers engaging at the top of the funnel, and coerce conversion at the bottom.

Diagnose
We conduct a detailed and specific diagnosis of existing business data and performance, mapping entire datasets across online + offline sales data, in-platform metrics, CRM and third-party collections.
Translate
We translate the learnings from diagnosis into custom, actionable and precise digital strategies that align to the defined objectives. Cross-discplinary teams do the doing, with no hour wasted.
Measure
Performance isn’t subjective; it is defined. Magic Attribution ensures that media dollars are being placed efficiently and that performance is measured against CRM outcomes, not what's reported in platform.
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alchemi ™

Machine learning.

Using Magic’s proprietary machine learning audience finder, Alchemi ™, we pivot media buying to target psychographics, not just demographics. Transforming campaigns, across the entire funnel, from broad and generic to specific and targeted.

Magic's Psychographic Marketing
Identify
Using Alchemi ™, Magic is able to identify and place Australians across the Big 5 Personality Types; measured by deciphering the micro-moments of users across a number of social and interactive platforms.
Develop
Creative is briefed and developed against the hypersegmented tangibles, mapping and linking language, tone and visuals back to the profile of the user-group to increase likelihood of engagement and conversion.
Coerce
Customer behaviour and sentiment towards varying ad-types is monitored in real time. Continual tweaking and correction of high performing ads and segments is done to increase strength of coercion.
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magic attribution

Measure, optimise,
predict.

Magic Attribution is a non-invasive approach that taps into dozens of data sources to enable businesses to measure the real impact of their marketing across both digital and traditional media.

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Develop a single-customer-view
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Identify complete user-journeys
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Attribute the performance of non-digital channels
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Predict future marketing outcomes
Personality and data marketing graphic from Magic
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let’s talk

Experience the
magic difference.

To understand more about what a partnership with Magic could look like, discuss an audit, or to simply find out more, send us a message and we’ll get back to you as soon as possible.

Thank you! We will get back to you as soon as possible.
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