Data & Analytics
Power smarter business decisions.
[ OVERVIEW ]
Data Activation is Our Unique Magic Trick
In a world where there are more data points, dashboards, and reports than many of us know what to do with, it’s making the data do the hard work that matters. We help you achieve real-world results by activating your data so that it connects your marketing efforts to the bottomline of your business. Our proven Mediamatics™ approach connects marketing strategies with commercial outcomes by blending first and third-party data. The result is a powerful feedback loop that allows us to continually optimise every aspect of your marketing efforts.
[ BREAKDOWN ]
Market Mix Modelling
You have more than one way of marketing your business, but which ones of them are really driving results in the real world? Market mix modelling shows you how much each component of your overall strategy is achieving so you can optimise your budget.
Predictive Analytics
Forecast key details such as customer churn and campaign performance with a combination of machine learning and historical data. Being able to make smarter decisions is about being able to see into the future with precision and clarity.
CRM Analysis
You are already sitting on a data silo and we can help activate it. Customer profiles, long-term purchasing trends, and paid media performance are just a few of the data silos you have at your fingertips. We make them work for you so that you don’t have to.
Regression Analysis
Dive deeper into the relationships between key parts of your marketing ecosystem and see what is really driving growth, change, and improvement. Move beyond expected outcomes and uncover data-driven relationships that inform smarter decision making.
Offline Tracking
Phone calls, in-store purchases, and so much more happens outside of your digital marketing bubble. Never miss a thing thanks to our custom, comprehensive approach to offline tracking that ensures you have the full picture right in front of you.
Customer Segmentation
Get to know your audience by activating the data that shows you exactly who you’re engaging with and trying to sell to. Everyone is different, so finding out what different customer profiles respond to will allow you to react and adapt to the real world.
[ brands we work with ]
Data is your lucrative advantage
[ PROCESS ]
Leverage Data The Magic Way
[ STEP ]
01
Scoping
Every analytics project begins by understanding what matters most to your business. We work closely with you to define measurable objectives, map out your data ecosystem, and identify where untapped value lies — whether it’s within your CRM, media platforms, or customer journeys.
[ STEP ]
02
Execution
Our team transforms raw data into structured, decision-ready insights. Using a combination of predictive modelling, segmentation, regression analysis, and real-time dashboards, we activate your data across marketing, media, and sales touchpoints to ensure every insight is integrated into your strategy.
[ STEP ]
03
Evaluation
We don’t just measure performance, we quantify impact. By aligning analytics outputs with business KPIs, we close the loop between marketing activity and commercial growth. From uplift studies to media mix modelling, we help you understand not just what worked, but why, and how to optimise going forward.
[ BENEFITS ]
Why Partner With Magic?
Anyone can compile a generic data file. We use data to connect your marketing with the real world.
Real-World Deliverables
Data silos, reports, and a constant stream of KPIs may look like progress, but everything needs to relate back to the real world. We build a bridge between data and marketing decisions so that your efforts always influence your audience.
Long-Term Insights
Look past short-term trends or noise on the data that looks like sudden growth and focus on what really matters. Looking at the long-term performance of your business allows you to focus on what works rather than constantly chasing your competitors.
Smarter Business Decisions
Data replaces instinct, intuition, and gut feeling by showing you what’s really going on when it comes to your business. We don’t just think of it as the smart way to make decisions. In our experience, it’s the only way to make decisions that influence business growth.
