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1. the collision of data science and media.


Discover Magic
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magic philosophy

From madmen to mathmen.

Magic is a digital lab that combines the powers of data science with digital marketing. Utilising our own proprietary media-science approach to address and solve profound marketing challenges, we enable brands to find the root-cause of user behaviour, not just the outcome.

Through, Alchemi™, a custom machine-learning AI, Magic is able to harness, understand and amplify mass data-signals to build intrinsic understandings of how users think, discover and act.

Data Marketing Graphic
Data Science
Magic uses data science to collect, collate and analyse user behaviour to bring more certainty and solidity to marketing campaigns.
Performance is relative. The Magic Process and Method delivers quantifiable measurement of media efficiency and performance.
Media is only as good as its attribution. With Magic Attribution, media is optimised against CRM outcomes; not in-platform metrics.
Our Philosophy
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about magic

Solving problems
with data science.

We believe that those best equipped to manage millions of rows of BigData, disparate datasets and ever-complex publisher algorithms, the core fundamentals of any modern-day advertising platform, are those with backgrounds in data science and mathematics, not marketing suits or platform representatives.

Magic develops cutting-edge approaches to a broad number of marketing and business challenges; be it across media amplification, data interpretation, warehousing, attribution or CRM.

Magic curve

Talent and experience

Applying logic and lessons from a broad range of verticals.

Diversity fuels innovation.

And it’s through our brand experience that has allowed us to grow.
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let's talk

Experience the
magic difference.

To understand more about what a partnership with Magic could look like, discuss an audit, or to simply find out more, send us a message and we’ll get back to you as soon as possible.

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