Magic is a digital lab that combines the powers of data science with digital marketing. Utilising our own proprietary media-science approach to address and solve profound marketing challenges, we enable brands to find the root-cause of user behaviour, not just the outcome.
Through, Alchemi™, a custom machine-learning AI, Magic is able to harness, understand and amplify mass data-signals to build intrinsic understandings of how users think, discover and act.
We believe that those best equipped to manage millions of rows of BigData, disparate datasets and ever-complex publisher algorithms, the core fundamentals of any modern-day advertising platform, are those with backgrounds in data science and mathematics, not marketing suits or platform representatives.
Magic develops cutting-edge approaches to a broad number of marketing and business challenges; be it across media amplification, data interpretation, warehousing, attribution or CRM.
To understand more about what a partnership with Magic could look like, discuss an audit, or to simply find out more, send us a message and we’ll get back to you as soon as possible.