Sophos

Utilising complex mathematical modelling to marry awareness to search to CRM

182%

Increase in sales qualified leads.

Increase in sales qualified leads.

Challenge

Sophos is a business with a medium length B2B sales cycle and a huge variance in quality of leads driven by marketing. All marketing was previously focusing on driving lead volume.

How could Magic build a media ecosystem that maximised high value sales, rather than one that optimised to all leads equally?

What we did

  • Developed blended media + CRM reporting & optimisation, then optimised our media efforts to the tactics that most effectively drove sales and not just leads.

  • Built lead to sale nurturing into our campaigns: tailoring bidding, messaging, CTA and landing pages to align with a prospects stage in the sales cycle and drive them towards purchase.

  • Elevated our decision making with data modelling: by building and utilising advanced mathematical modelling to better inform Paid investment and understand the impact of awareness activity.

Outcome

We increased the volume of sales qualified leads by 182% QoQ after Magic onboarded the account.

Request audit

Discover the latest opportunities in your marketing ecosystem.

Our free marketing and digital audit checks for best practices and identifies any wastage or missed strategic opportunities across your entire ecosystem.

Our audits examine if your:

Performance channels adhere to best practices

Creative drives attention and action

Analytics, tagging and technical infrastructure are set up to drive success across your business

Business is given the insights and data it needs to make decisions

Business can leverage mathematical models

Request audit

Request audit

Discover the latest opportunities in your marketing ecosystem.

Our free marketing and digital audit checks for best practices and identifies any wastage or missed strategic opportunities across your entire ecosystem.

Our audits examine if your:

Performance channels adhere to best practices

Creative drives attention and action

Analytics, tagging and technical infrastructure are set up to drive success across your business

Business is given the insights and data it needs to make decisions

Business can leverage mathematical models

Request audit

Request audit

Discover the latest opportunities in your marketing ecosystem.

Our free marketing and digital audit checks for best practices and identifies any wastage or missed strategic opportunities across your entire ecosystem.

Our audits examine if your:

Performance channels adhere to best practices

Creative drives attention and action

Analytics, tagging and technical infrastructure are set up to drive success across your business

Business is given the insights and data it needs to make decisions

Business can leverage mathematical models

Request audit

Other applied Mediamatics ™

Contact us

Whatever your biggest challenge, Magic can help.

If Magic and Mediamatics™ aligns with your values, we would like to know more about you.

Melbourne

1/105 Dover St, Cremorne, 3121, VIC

London

‍Ebor Street, London, E1 6AW

Los Angeles

73 Market Street, Venice Beach 90291 CA

Magic pays respect to the elders past and present and extend that respect to all Aboriginal and Torres Strait Island peoples today.

2024 Magic Agency Pty Ltd ©

Contact us

Whatever your biggest challenge, Magic can help.

If Magic and Mediamatics™ aligns with your values, we would like to know more about you.

Melbourne

1/105 Dover St, Cremorne, 3121, VIC

London

‍Ebor Street, London, E1 6AW

Los Angeles

73 Market Street, Venice Beach 90291 CA

Magic pays respect to the elders past and present and extend that respect to all Aboriginal and Torres Strait Island peoples today.

2024 Magic Agency Pty Ltd ©

Contact us

Whatever your biggest challenge, Magic can help.

If Magic and Mediamatics™ aligns with your values, we would like to know more about you.

Melbourne

1/105 Dover St, Cremorne, 3121, VIC

London

‍Ebor Street, London, E1 6AW

Los Angeles

73 Market Street, Venice Beach 90291 CA

Magic pays respect to the elders past and present and extend that respect to all Aboriginal and Torres Strait Island peoples today.

2024 Magic Agency Pty Ltd ©