Early Settler

Blending online & offline data to grow both ecom and brick and mortar sales.

64%

Increase of measured store revenue.

Challenge

Early Settler is a large Australian furniture business that drove the majority of all revenue in store with the remaining being eCommerce. This presented the problem that only direct eCommerce revenue was trackable back to media, and the remaining impact of in store was not accounted for.

What we did

Built a data warehouse that pulled in all store sales across every furniture category at the store level.

  • Blended in all media data broken out by geographic ‘market cell’ to determine how much was being invested per category per store.

  • Built a model on top of this dataset to determine how much media was contributing to in-store sales by store.

  • Resulting in a live dashboard that reported on both online and in-store sales driven by all media.

Outcome

Using the data generated from this and the subsequent optimisations we increased in total revenue attributed to media by 54% PoP. Driven by a massive increase of 64% of measured store revenue.

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Our audits examine if your:

Performance channels adhere to best practices

Creative drives attention and action

Analytics, tagging and technical infrastructure are set up to drive success across your business

Business is given the insights and data it needs to make decisions

Business can leverage mathematical models

Request audit

Our audits examine if your:

Performance channels adhere to best practices

Creative drives attention and action

Analytics, tagging and technical infrastructure are set up to drive success across your business

Business is given the insights and data it needs to make decisions

Business can leverage mathematical models

Request audit

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Magic pays respect to the elders past and present and extend that respect to all Aboriginal and Torres Strait Island peoples today.

2024 Magic Agency Pty Ltd ©

Contact us

Whatever your biggest challenge, Magic can help.

If Magic and Mediamatics™ aligns with your values, we would like to know more about you.

Melbourne

1/105 Dover St, Cremorne, 3121, VIC

London

‍Ebor Street, London, E1 6AW

Los Angeles

73 Market Street, Venice Beach 90291 CA

Magic pays respect to the elders past and present and extend that respect to all Aboriginal and Torres Strait Island peoples today.

2024 Magic Agency Pty Ltd ©

Contact us

Whatever your biggest challenge, Magic can help.

If Magic and Mediamatics™ aligns with your values, we would like to know more about you.

Melbourne

1/105 Dover St, Cremorne, 3121, VIC

London

‍Ebor Street, London, E1 6AW

Los Angeles

73 Market Street, Venice Beach 90291 CA

Magic pays respect to the elders past and present and extend that respect to all Aboriginal and Torres Strait Island peoples today.

2024 Magic Agency Pty Ltd ©