Paid Search (PPC)
Strategies that turns clicks into conversions.
[ OVERVIEW ]
Blending Media with Maths
When you’re paying for every click you get, you need to make sure they count. Our approach to PPC is to view it as a powerful growth engine with virtually limitless potential. To achieve real-world growth and results, you need a combination of creative media and detail-orientated maths so you can see the whole picture. We devise and deploy bespoke strategies that ensure every click counts. It’s about taking a long-term view of the problem and taking the time to conduct a detailed characterisation of the audience and the offering. Put the two together and you achieve so much more.
[ BREAKDOWN ]
PPC Strategy
Making every click count is all about analysing where you are and outlining where you want to be. Combine audience insights and a deep understanding of your business goals with forward-looking data so that your budget does the hard work.
Google Ads Management
Take a smart and strategic approach to PPC account management and deliver superior results in Search, Shopping, and Performance Max. The result is a real-time improvement in a key area of your business for years to come.
Landing Page Optimisation
Every click needs to take your audience somewhere meaningful. Make every action they take count with fully optimised landing pages that are geared for enhanced conversions and designed to eliminate wasted spend.
Conversion Tracking & Tagging
The answer always lies in the numbers. Our clean, clear, and concise approach to analysing data ensures you can see what’s winning you sales and what’s open for improvement. Constantly learning is what keeps you ahead of the competition.
A/B Testing
Whether it’s a headline, description, or even an extension, it can make all the difference when you want to make a sale. Our strategic approach to A/B testing constantly compares subtle changes so that you can accumulate a constant series of wins.
Intuitive Reporting
Opaque jargon and inflated vanity metrics are finally put to one side as if by Magic. Our clear and concise approach to reporting puts you in control so that you can report real-world performance directly to the boardroom.
[ brands we work with ]
Real impact, not just impressions
[ PROCESS ]
Real results, not just reach
[ STEP ]
01
Scoping
Our team begins by taking a closer look at your brand, business, and audience so that we know exactly what you have to offer. With a firm understanding of your business, we'll then build a bespoke PPC strategy that is aligned with your budget and that runs parallel with your business goals.
[ STEP ]
02
Execution
PPC strategies succeed or fail based on how quickly they can react to the real world. We make sure everything from ads and budgets to bidding, testing, and creative output is fully optimised from day one. Exactly what’s needed when your audience is constantly evolving.
[ STEP ]
03
Evaluation
Every click matters because every click comes out of your budget. We constantly assess and evaluate performance so that we can optimise your strategy in real-time. Static, legacy-style campaigns simply don’t work in a world where your audience is constantly online.
[ BENEFITS ]
Why partner with Magic for Paid Search?
Anyone can deliver clicks today. We focus on relevant clicks for years to come.
High-intent traffic
Relevant traffic that is primed to buy your products or hire your services is what makes all the difference. We put you in front of the right people, with the right offer, at the perfect time.
Real-time results
Launch quickly, learn fast, and never stop improving. Magic helps you achieve measurable results from day one so that you can take a smarter, more strategic approach than the competition and leave them behind once and for all.
Smarter spend
A quick spike in clicks may feel like progress, but it’s consistent, relevant, and primed traffic that makes the difference. We help you achieve it by continually analysing and optimising your campaign so it evolves in line with the real world.
